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Monday, March 10, 2008

10 Killer Secrets For Making Your Customers Respond To Your Email by Online Internet Business

1. Get Permission. Use web page sign up forms or post card return cards, but get permission in a valid way. Create and offer incentives for people to sign up online to receive value-added information.

2. Target carefully and make it relevant. Send only relevant email to opt-in subscribers. Develop and give people what they wanted and what you promised. Don't send email that is outside the scope of what was promised to people who opted in. Target and segment your subscriber base and tailor your messages to specific demographic characteristics.

3. Your Subject Line is Critical. Don't make it look or sound like spam. The purpose of the subject line is NOT to sell, but just to get people to open the email, that's it! Be careful of the words you select. Check your email against a spam checker to see that it doesn't contain words that will automatically result in deletion.

4. Use your personality. Talk in the first person. Develop your persona as a friend or as an expert. Define your persona based on your customers' needs and desires and based on professional behaviors.

5. Don't sell. Advise, advise, advise. Offer value-added problem solving information, advice, tools and help. Use email to get people to use your email as a reason to call you or visit your web site. Offer people more of what they like to build and your personal relationship and their satisfaction and your personal connection with your customer.

6. Create a single, clear and benefit laden call for action. Focus on getting people to take one action. Don't offer more than one action. Identify the action clearly and persuasively and track the results. Get them to click and go to a relevant landing page to net them to take further action.

7. Create a life-cycle campaign. Design a program that results in you sending out four to six messages over a six to eight week period. These recurring campaigns can be created in advance and operated in a totally automated fashion.

8. Use triggered email. Design and set up automated email campaigns so that when clients order product or sign up for items or request information online, that a suite of email messages are then sent to them periodically automatically.

9. Use email to get them to Click! Keep the email short - no more than 3 or 4 pages. Relate first paragraph to subject line. Drive people to a web page and then close the sale, don't try to close the sale with an email. Don't mention price or cost in email. The purpose of the email is to PRE-SELL, not to sell. Again, it's to get them CLICK, then go to your web page. Then you can do the selling there.

10. Comply with CAN-SPAM Act requirements. Send from a valid address. Respect all remove requests promptly. Never send a second email to someone who has requested removal.

Friday, February 15, 2008

Differences between Affiliate Program Directories and Review Sites

So, you have decided to take the plunge and create a website that earns money through affiliate programs. Congratulations! While you are planning to start earning money online with affiliate programs, you probably do not know the types of affiliate programs that are available.

What?s the next step? The next step is to locate reputable, reliable, and high commission programs that match your website?s subject matter. Your first stop might be an Affiliate Directory. Choosing the right affiliate program is very important to your beginning success as an affiliate marketer.

What is an Affiliate Directory? An affiliate website directory is a website created by an expert affiliate marketer (sometimes) who generally has signed up with all kinds of affiliate programs and lists them on a website by category and type. Here you can find some basic information that will set you off on the right foot to start an affiliate program. The directory can help you find all kinds of affiliate programs to earn money from your website.

A quick note no single directory has a listing of ALL the affiliate programs. So make a point to visit several and subscribe to your favorites. Unlike many directories, www.bestofaffiliates.com is geared towards finding and locating only the best payouts, from reliable affiliate programs to help you focus on the best programs for your topic.

What is an Affiliate Program Review? An affiliate program review is usually conducted by someone who has deep experience in the affiliate field and can provide objective, honest reviews about the quality of the program. A review will typically include average amount of payout reported by the program owner, commission structure, and an analysis of the tools provided by the program to help you track your sales.

For you to achieve any success with affiliate programs, you will need to choose an affiliate program that has an exceptional product or service, a generous commission, and necessary support and a website that will make it easy for you to make sales.

What is the Difference? A directory is really a collection of different types affiliate programs. They provide you with basic information, a link to sign up for the program, and a basic understanding of commission structures.

An affiliate program review website that also provides directory services handles a great deal of the leg work for you. Best of Affiliates can help you find a whole list of affiliate programs to choose from, because the affiliate programs are all listed on one site.

A review site digs deeper into affiliate programs than a directory tends to do. An affiliate review website will review all programs, but make recommendations on programs that pass their stringent guidelines. Although many review sites will still provide affiliate links to other programs, they do caution you if the product is less than idea for a beginner or for someone who needs in-depth reporting tools

A directory has literally thousands of programs and this easily becomes overwhelming for a beginning affiliate marketer. Which program should you choose? Where do you begin? How do you really know which program is premium, which is really going to cost you time and effort?

Only a few affiliate program directories list programs with the best and most-rewarding commission structure. Affiliate program reviews make this easier for you by highlighting the tough spots, and heavily promoting the top notch programs. Some review sites, like Best of Affiliates will only list top rated affiliate programs, and alert you immediately via their newsletters, or discussion groups about rising program stars, or others that may be scams in disguise.

Some affiliate program directories offers free resources, tools, tutorials, e-zine and courses. Keep an eye on some of these ?free? resources, as they could be varnishing the truth, especially if the ?free? resource ends up asking for money later on to download the ?complete? article or e-book.

If you are striving to become successful with affiliate programs, you should be well educated about how to succeed as an affiliate, and you need access to various marketing tools that can help you make sales. Best of Affiliates provides useful information and resources for its readers which you will help you earn high affiliate commissions.

Affiliates fail and give up for one main reason: they haven?t learned how to make money with their chosen programs. Best of Affiliates has created a list service that you can join and learn from other successful affiliates, and get any help or support you need from other affiliates.

Wednesday, February 13, 2008

Affiliate Marketing Why It Works by Online Internet Business

There is no denying the fact that Affiliate Marketing is very popular right now. The main reason for its popularity is simple: it benefits both the merchant (the supplier of the product or service) and the marketer (the person promoting the product or service) in many ways. Presented below are two short lists of several benefits enjoyed by both merchant & marketer, respectively.

Benefits for the Merchant:

1. Instead of a sales force of one or two people, by using Affiliate Marketing a merchant can have a sales force of thousands or more. Their products will be seen by hundreds of thousands of visitors instead of only those that they alone would be able to promote their product to.

2. The merchant does not have to worry about hiring, firing and all the other tedious tasks that come along with having employees in a business. Software programs can run the affiliate program and do much of the mundane work.

3. Affiliate Marketing allows the merchant to get exposure for his product without incurring a huge expense. Many affiliate programs pay the marketer a percentage of the products sale price. Utilizing this type of program, the merchant wouldn?t pay anything to the marketer unless his product actually sells.

4. The advertising costs for the merchant are minimal compared to the aspect of the merchant doing all the promoting themselves.

Benefits for the Marketer:

1. Most affiliate programs are free to join. You can join numerous programs and have a myriad of products available to promote, depending on your situation.

2. Your overhead should be low. You don?t have to buy the products up front. Your job is to get people to visit the merchant. When the visitor makes a purchase, the merchant handles the transaction and the shipping of the product as well as any refunds that may be required.

3. There is no need to hire employees. You can promote many different affiliate programs from one website. This makes it an ideal way for a person to earn some extra income without a lot of work being involved.

4. Since the merchant handles the transaction, there is normally no customer interaction needed. Of course you may get the odd email asking questions about the product, but under most circumstances there is no need for interaction between you and a potential buyer.

5. You have the option of changing products/programs as you see fit for your particular site or situation. This wouldn?t necessarily be the case if you were promoting your own products. If a certain product is not selling, you can easily exchange it for another, or perhaps even decide to stop promoting it altogether.

In Conclusion:

Affiliate Marketing works because it benefits both the merchant and the marketer. Each party benefits from the program in several distinct ways, thereby making Affiliate Marketing a wise and cost efficient way to sell products or services.

Tuesday, February 12, 2008

Affiliate Marketing Tips For beginners by Online Internet Business

Affiliate marketing is a phenomenal creation of the Internet. In no other environment you do this:

Sell products you don't own, don't bother to arrange delivery, forget billing and cash collection, don't bother with after sales service, still get paid and yet not go to prison!

Imagine a whole team of people take care of all the setting up of a web site(s), product sales literature, software systems, billing, delivery and after sales service.

And hat do you do? You just collect a big chunk of money! Wow! OK, it sounds great so lets see what the actual arrangement is in affiliate marketing.

The process is about sharing income between the affiliate merchant (the product developer) and the affiliate marketer (anyone willing to promote the product by all legitimate means).

The relationship will allow the affiliate merchant to grow their revenue by paying only for the advertising that results in a sale. The affiliate marketer will profit by making a percentage on a sale that he does not have to manage after the sale.

*Getting paid*

Getting paid all depends upon how the affiliate program is set up. Some merchants will run their own affiliate program. They'll have special types of software that assigns each affiliate marketer a special link that's used in promoting the product.

The software tracks sales of every marketer and the merchant will pay the commission on a periodic basis using either PayPal or another method of payment.

*Selecting products or services*

Your income is directly tied to how well your selected product or service sells, and the size of the commission you earn, which makes it very important that you choose carefully when it comes to choosing the affiliate merchant you'll be partnering with.

Choose programs that you're comfortable promoting and programs that you'll happily recommend to your family and friends if they were to ask you about it.

In the early days, you'll do much better if you promote products that you fully understand and are already familiar with. This way, you'll be able to write better ads without having to strain yourself coming up with the right things to say.

Something else you should note is that the best affiliate products also include plenty of sales collateral. That means, they'll have a ready made selection of graphics, text ads, solo ads (small articles about the product) and other helpful material so you don't have to spend time creating these.

Another important factor to consider is whether the merchant provides any training for you and the potential customers. Those who do shold be at the top of your list.

Be on the lookout for programs with commission rates no less than 50%. Do give preference to programs that pay commission on multiple levels. This means you'll also earn commissions on sales made by people who buy the products through your link and then go on and become affiliates themselves later on.

Affiliate marketing is a highly rewarding way of doing business on the Internet. It has been around for quite some time in Internet terms but the best is yet to come. Learn more to earn more and prosper.

Monday, February 11, 2008

10 Essential Steps You Need To Take To Succeed With any Affiliate Program by Online Internet Business

After you have joined an affiliate program, there are several crucial steps you will need to take in order to succeed. Without taking the steps outline below, your chances of succeeding will be limited. By simply following these guidelines, you will be able to increase your affiliate commissions and earn some money you can live on.

A lot of people fail with affiliate programs because they do not have the necessary affiliate program information.

Generally, the best way of succeeding with affiliate programs in to choose a niche; create a useful and content-rich and keyword-rich website on the specific topic of your niche, and add in your affiliate links and AdSense ads.

So what is the critical affiliate program information you will need to know, and the steps you need to take for you to succeed with your affiliate program?

1. Set your objective of how much you want to earn. You will need a goal to work towards. How much do you want to earn per month? It also helps to visualize what you want to achieve with this goal. Pay off your car? A holiday? You must start with an achievable amount, and gradually increase this amount.

2. Find a niche that suits you and your interests. Your business is a long term commitment, thus you will need to get involved with an affiliate program in a niche that interests you. The internet is full of affiliate program information; make an effort to do your research and find the best niche to suit your interests.

3. Select a lucrative niche. You will need to have affiliate program information about how profitable any opportunity you are interested in will do. Your goal is to make money, and you need to establish how profitable your business will be. The internet has information about profitable niches, and you will need to know these before you decide the best opportunity for you.

4. Another critical affiliate program information you will need to have is the reputation of the affiliate merchant. You need programs with good reputation and high quality products or services that will be easy to sell.

5. Create a useful, motivating, content-rich and keyword-rich website which search engines will pick. Offer some free tips and tools on your site; make your visitors want to come back to your site. This is very critical because more visitors to your site mean more sales and more money for you.

6. Place AdSense on your site. If you have a website with a lot of visitors, you can easily earn some money from AdSense.

7. Get Links. This is very important affiliate program information you will need to always remember. Linking to other sites will help improve the ranking of your site. One way links are more important that reciprocal links.

8. List your website in major and niche directories.

9. Write and distribute articles. This strategy extremely essential; and it is a cost effective way to market your affiliate program.

10. Be Patient! It normally takes a few months of consistent effort before you can start to see any benefits. Do not be discouraged, do not give up. Your efforts will start to show after about three months as search engines will start to send traffic to your website.

Outlined above is crucial affiliate program information you will need to know if you want to succeed and make some money as an affiliate. By simply following the recommendation above, you will see your affiliate growing gradually.

A lot of people fail because they do not have the important affiliate program information they need and the guidelines on how to succeed. As a result, they do not know how to earn any money or increase their affiliate checks. These steps can help you increase your earnings.

Sunday, February 10, 2008

5 Simple and Easy Ways to Advertise Online by Online Internet Business

Some people say that advertising is everything! Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.

But not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site and it won't do you any good at all because it's not targeted traffic.

Take for example all of the many different 'surf for traffic' or 'traffic clicking' programs that are out there. If you have a website that is about your hobby, say model airplanes, then what good is this traffic really going to do you? Who's using these services?

Webmasters and marketers that want traffic on their own site. So they most likely won't spend any more time on your page than is required by the little timer these services use and then they are gone again. Even if your site is about these traffic services (this is about the only time you will see very much benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. Once marketers realized this they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their downlines, so they could get some traffic as a bonus. This became their new focus. The problem is that everyone else did exactly the same thing, so not a lot of people were surfing the internet anymore.

Bottom-line is this. You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your website without having to chase after them.

1. Content

What is your website about? Do you just have a page with a lot of links and not much else?

If this is the case, think about adding some content to your website that will be of value to any potential visitors. You could write articles or find articles at one of the many directories that you can reprint on your site.

2. Talk about your experiences in your subject matter.

You don't have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let's look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.

3. Forums and bulletin boards.

You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website's server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from.

And while you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there for your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so

you don't violate any of them).

4. Start a blog.

Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day. So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.

The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.

5. Write articles.

Writing articles isn't hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.

Basically, what you do is write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are

websites and ezine newsletters on any imaginable topic out there, you can't lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic). Very soon you will find new traffic coming from search engines, newsletters and websites.

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote.

So there you have it. Whether you have a simple and basic Work at Home Business or a significant Internet Marketing enterprise you can benefit from these 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost.

Friday, February 08, 2008

Customized SEO - Is it Worth Spending More?

If you presently are considering different steps that you can take to improve the flow of traffic to your website you may be considering the pros and cons of customized SEO. You may be wondering whether or not customized SEO is worth the extra cost. Through this article, you will be presented with some of the major pros and cons associated with customized SEO so that you will be able to determine whether or not it is worth the expense.

The reality is that for search engine optimization to be most effective, it really does need to be tailored to the specific needs, goals and requirements of your website venue. While it is true that more generalized and non-specific SEO efforts can increase (at least to some moderate degree) traffic to your website, generalized SEO efforts simply will never be as effective as customized SEO. Therefore, when all is said and done, while customized SEO may cost more at the outset, the bottom line is that customized SEO will save you money over time and actually will increase your website traffic. It goes without saying that in the vast majority of instances, increased traffic translates into higher revenues and profits.

Finally, with customized SEO you can be better assured that you will not run afoul of the rules and regulations set by search engine operators dealing with appropriate SEO efforts. Violating these rules can have very serious consequences, including being banned from search engines forever.

Thursday, February 07, 2008

The Checklist Of SEO Commandments by Online Internet Business

It?s a known fact that 80% of the traffic you will be able to generate for your website would come from the search engines. People log on to the internet hoping to find some information on a matter they are interested with. They know what they?re looking for. But often, they don?t know where to go.

So what do they do?

They consult with the search engines. After all, who doesn?t know about Google, Yahoo or MSN? With the phrase they have in mind, they type the same and press the search button, to be led to millions of web pages that cater to the same search phrase.

Yes. Millions.

And where does the user usually go to? Naturally, to the first websites he?ll find? those which are on top of the list in these search engine results.

Your goal as a webmaster would be to place your website as high as it can in the search engine ladder. Doing so is no small feat, that is certain. But it is doable, and this is what search engine optimization, or SEO, is all about. SEO is a collection of techniques? or commandments, if you will? that webmasters should follow to the letter so that their websites would be able to experience the success they have dreamed for it.

What are these techniques? What are these commandments?

Here is a basic rundown of what are needed to be done.

* Keywords, keywords, keywords! Essential in your SEO campaign is the choice of the right keywords to use. THIS CANNOT BE COMPROMISED. It?s either you have the right keywords that would lead to untold riches, or the wrong ones that would only garner for your website some digital dust. Keyword research should be the first step in every SEO campaign. Simply go to www.nichebot.com , or my personal favorite, www.digitalpoint.com/tools/suggestion , type in the keywords you have in mind, and check out how many times they have been searched for. The higher their number of searches, the more profitable these keywords are said to be.

* Keyword positioning. You?d want to include your chosen keywords in your web pages as much as possible. Content would be the number one place where they should be located. Try to strike at least a 2% keyword density level for every page, that is, at least 2 mentions of the keywords for every 100 words of text. Also, include your keywords in your web pages? META tags whenever possible. If you?re using images, try to include ALT tags that contain your keywords. Your page titles should also have the keywords in them.

* Anchor links. It has been proven that hyperlinking your website to anchor words similar to your chosen keywords would provide a boost for your page rank. You could do this on your own web pages to link them together, or in other web pages where you will be able to submit content that would promote your link.

* Off page SEO is all about building your link popularity. Your link popularity refers to the number of links pointing to your website. This can be accomplished by joining link exchange programs, submitting articles with resource boxes to article directories, actively posting at forums and a slew of other novel tactics you could employ.

* Perpetual adjustments. SEO doesn?t stop when your website would go live. The search engine positioning game is a fierce war. It?s a constant battle for the prime spot. You will only be able to reach this spot if you?d always study and test your website?s performance and make the corresponding adjustments.

Your SEO efforts will eventually pay off. SEO has long been the secret of highly successful webmasters, and now that the strategies are slowly leaking to the public, today is the best time to embark on a crusade that would ensure high traffic for your web pages and great business for your online enterprise.

Wednesday, February 06, 2008

Building Search Engine Trust - by Online Internet Business

We’re all chasing that elusive search engine traffic. Quality links to your site, increase it’s ranking in the search engines which, in turn, brings an increase in traffic.

Quality links are so valuable that many people are happy to pay for one-way links to their site. Just one submission alone can set you back around $50.

So, what do you do if you haven’t got that kind of money? Is there a way of getting quality links from high page ranks sites to your website?

There’s two ways of getting really good one way links to your site – and if you’ve done the groundwork to write one article, it’s probably not too hard to write another couple of articles along the same theme. That way you’ll end up with two or three articles that you can use to create links back to your site.

Choose Your Article Directory Carefully

I’ve found that it pays to do some research before submitting articles – and to find article directories that have a close fit with your website.

For example, if your site is about cancer, it’s not going to help much submitting it under a general “health” category. You’ll do far better finding sites which have a high PR page for their Cancer articles and submitting just one article to each of those.

Digging For Related Sites

It may take a little time, but it will be well worth the research. Spend an hour or two finding related sites that are actively asking for article submissions.

Simply by typing “submit article NICHE” where niche is your area of interest you’ll come across a number of sites who are seeking articles related to your niche. Don’t just view the first few sites, but scroll through the first three or four pages of results. Visit the sites and make a note of their web address and the kind of content that they’re looking for.

Now you’re in a position to submit articles to them – or to commission articles for them – and hence gain highly related one way links back to your site.

The Way Forward

Admittedly, this approach takes rather more time. However, once you’ve done the research you’ll have a list of sites ready to accept your highly related articles.

Submitting unique articles to each site is well worth it, as they’ll be found and indexed by the search engines and you’ll have one more valuable link back to your site.

Keep writing and adding articles – whether it’s once a month, once a week or once a day – you’ll gradually build up valuable links back to your site.

When you get increasing numbers of emails from webmasters anxious to exchange links with you, why not exchange articles instead and benefit from fresh content and links.

You’ll gradually see an increase in traffic to your site as a result over the next few months. Remember, the links from those sites are going to keep bringing you quality traffic for years, so it’s a valuable investment of your time and effort.

Tuesday, February 05, 2008

7 Ways to Optimize Your Site for the Search Engines by Online Internet Business

Would you love to know the secrets of search engine optimisation? Here?s a seven step guide to improving your ranking in the search engines.

Make sure you do research on your keywords using Overture and Wordtracker. Once you have your list of keywords, then you are ready to optimise your website. I say keywords as, with increasing competition on the internet, you are more likely to have success with keyword phrases or a group of keywords, than with just one keyword.

There are just seven easy steps:-

1. Name your site appropriately ? if your site is about dog food, then include the words ?dog food? in the site title

2. Ensure that your keywords are included in the page name

3. Add a Header tag using H1 tags

4. Use your keyword in the first line & last line of your content

5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keyword

6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.

7. Sprinkle your keyword a couple more times throughout your text, try and have at least 250 words on the page

If you include most of these on each of your pages, you?ll find that you should move up in the search engine rankings over time.

All of these methods are what is called ?on page? optimisation. You can also optimise off page by building links to your web pages, using one of the many link swapping sites available. Another great way of creating links to your site, is by writing and submitting articles to sites such as Ezine Articles.com ensuring that a link to your own site is entered in the Resource Box.

You may not see immediate results from your efforts, but with patience you will find that you see more visitors coming to your site as your rankings in the search engines improve.

How Search Engines Work or How to Get to the Top Search Engine Ranking?

These two questions are actually the same, because if one understands how search engines work, he will probably be able to get a site to the top search engines ranking. Think about it.

Unfortunately, the answer is a complicated, dynamic and a secret one. The answer has to do with SEO – Search engines optimization. In fact, very few SEO experts, SEO consultants, SEO software and SEO companies can actually give you a perfect SEO solution.

In the next few lines I will simplify how search engines work. To understand more you must contact and pay to a SEO consultant working with a popular SEO service:

1. The search engines visit your site occasionally and index new topics on your site.

2. The search engines measure the quality and popularity of your site by the number and types of links to your site by other website.

3. According to the site topics, quality and popularity and many other parameters the search engine rank the site for each keyword searched.

Now, I guess you have a website or developing one and you want to get it to the top search engine rankings. Well, If you have money I suggest you pay to an experienced SEO consultant working for one of the top SEO companies. Yet, if you do not have money, you can try doing it alone. But, be warned – a good SEO solution is time consuming. No matter which SEO software or SEO service you will be using, it will take you at least a couple of months to get your website to top search engines ranking.

Your first step would have to be reading more about the subject – reading about meta tags optimization services, keyword services, back links methods and organic SEO and using free SEO services like SEO toolbars and online SEO software. Good luck.

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