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Thursday, August 02, 2007

Adsense: The 5-Step Plan to Success(Step 3.1) by Online Internet Business

Step 3:Researching Keywords

The number one mistake most website publishers make is to constantly choose high-paying (i.e. expensive!) keywords assuming that it will yield them more income. While it is tempting to choose such keywords to get higher rankings on search engines, be prudent when it comes to selecting the right keywords that go with the AdSense ads that are to be displayed.. Remember the goal here is clicks, not SEO rankings. This is a case where you often do not get what you pay for.

Consider this scenario. Your webpage talks about wine tasting courses. You review search phrases and keywords with “wine” in it and you find “wine rack” is in the top three and available, so you buy it. The corresponding ads also focus on buying wine racks online, wine storage and building your own wine racks. After a week when you check on the statistics of your webpage and AdSense account, you see that you are losing visitors and your income is dipping! The keyword selection is faulty in this case even though it seemed like a good idea at the time.

Why? The visitors to your webpage were actually looking for wine racks and have landed on your webpage talking about wine tasting courses instead. The wine course types want to sign up for the courses, maybe buy a book on wine, or a wine of the month club. They don’t want to build a wine rack. Think strategically, not tactically.

Just because a keyword is high paying and is seemingly related, does not mean it is totally relevant and you need something relevant. Relevance is more important than value! In the above case, you could have – and should have – chosen wine tasting tour, wine tasting party, wine tasting event, wine tasting class, wine tasting school, course tasting wine and so on. You are interested in relevance more than popularity. Tasting is a match. Racks are not.

There are sort of tools available on the Web that tell you how much people are prepared to pay for keywords.One of it is

You also can use Overture Keyword Selector at .

Or you can use

To be continue on next post..

Adsense: The 5-Step Plan to Success(Step 2.2) by Online Internet Business

Step 2:Ad Placement(Where should I place adsense ads on my pages?)

Figure below shows an "average" site's hot spots.The darker areas are the region where readers mostly look.But this is just an average.The result may vary from site to site.You will need to experiment to find the best places for you.


Obviously if you have a “most popular” area on your website, such as a page that is updated daily with some kind of material that people bookmark to revisit often, place your ad(s) there instead of somewhere else that may get less traffic. For many websites the home page is not actually the most accessed area. If you don’t know what the traffic pattern is on your sites, it’s easy to find out – ask your hosting provider about usage logs.

People usually spend most of their time on a site "above the fold".What is "above the fold"? Well for example, when you reach a website, the first thing you will do is to absorb as much information as possible before you start scrolling.The part of the page that they can see without scrolling is called "above the fold".So what can I do with "above the fold"?

That's where you want your ads! Google always puts the top-paying ads on the top and the lowest-paying ones at the bottom!

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