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Sunday, July 29, 2007

Adsense: The 5-Step Plan to Success(Step 2.1) by Online Internet Business

Step 2 - Ad Placement

“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, the more effective it is likely to be.

If your webpage is cluttered and you can’t dispense with any content, you may want to break it down further into sections or more pages to provide easier reading. This also gives you the potential benefit of placing additional ads.

Where should you put the ads? The chances of your ad getting noticed by the visitors to your site increases greatly if you place ads as close to the top of your webpage as possible.

If you choose to place so-called ‘skyscraper’ ads – in magazines these would be called columns – on the sidebars of your webpage, it would be wise to place them on the right side of your principal content areas. The reason for this is the visitor to your page (in most languages) will read from left to right, he or she will chance upon the ad ultimately, if not consciously then at least out of habit. Their eyes will go there. From the left, they can visually “skip” the ad when they start reading next to it.

More info go to GoogleAdsense support.

To end this post I will share some tips with you.
Look at the add on the picture below.

How to make an add align like the picture above?
I will share this code that can create left-aligned or right-aligned table using adsense add.

Left-aligned table with Adsense:
(table border="0" align="left")(tr)(td)*
Goole adsense code goes here

Right-aligned table with Adsense:
(table border="0" align="right")(tr)(td)*
Google adsense code goes here

*Note: Remember to replace ' ( ' symbol to ' < ' symbol
and to replace ' ) ' symbol to ' > ' .

There you go.Hope it will help you success in adsense business.
Good Luck!

Flanture is short for Flash Adventure. This is actually combination of two different but complementary blogs.

First is mostly about Flash games, flash mobile games and programming in flash lite for mobile devices.

Second includes more RIA stuff like Flex, ActionScript3.0 and new Adobe Integrated Runtime, known as AIR.

Adsense: 5-Step Plan to Success(Step 1) by Online Internet Business

Step 1 - Formatting Ad Blocks

You can let Google decide for you the type of ads that will be displayed on your webpage, but as the website publisher, you may be in a better position to decide what ads suit the content of your website and how you would like them displayed. To the extent possible, whether chosen by Google or you, make the ads seem like part of the site itself.

Most internet marketing experts believe that the ads on your website have a high probability of getting clicked if they blend in with the rest of the content of your web page. Factors such as color scheme, font size and type, and the appearance of your ad should match your web page. Borders are optional and we think often you should opt out – why put a box around the ad that says “Hi! I’m an ad!”?

Also, regardless of other design choices, text links should be blue. Why are text links blue? For the same reason Henry Ford said of the Model-T “They can have any color they want so long as it’s black.” They just are.

Though we think text ads are generally better than graphic ads, also known as image ads, Google does offer them with the program.

Actually, you don’t need to struggle much with whether graphic ads or text will be better on your pages, as Google’s technology will suggest whether an image ad or a text ad will be more suitable and which will earn you maximum revenues (since you earn part of they earn, they have motives to get this mix right).

However, it remains totally up to you whether you wish to run image ads or text-based ads. You can select only image ads, or text ads or a combination of both
these formats on your entire AdSense account or on one page at a time based on your discretion.

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