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Thursday, August 09, 2007

Adsense: The 5-Step Plan to Success(Step 4) by Online Internet Business

Step 4 - Developing Content

Let’s assume you have good ads, good placement, and good traffic.

This step is all about how to tweak your pre-existing content to support the most effective profitability from your new AdSense program.

One major mistake many web publishers make now is to lard up their pages with a bazillion keywords for so-called “search engine optimization.” Do not fall into that trap and clutter your webpage with high-profile buzzwords that do not contribute to the value of your webpage or the experience of your intended audience. Remember, we’re focused here on clicks, which means bringing relevant readers to your site and giving them a good experience that puts them in an inquisitive or buying frame of mind.

As a general rule, all content shifts should make some kind of sense. You may well be able to make connections between articles on sports, to articles on sports medicine, to articles on herbal supplements which feature ads for those products. On the other, a web page on bicycles should not have ads for other kinds of pumps, if you know what we mean.

Before you decide to add that magic Google AdSense code on any page of your website, you should have dealt with the following two important steps:

• High quality textual content

Ensure that your web pages have enough textual content so that the AdSense program can set up ads that are relevant to the content on your pages. If you have very little content, it will be difficult for Google to determine the focus of your page and end up displaying only public service ads that do not earn any revenue.

• Use different page titles for different pages

Have unique page titles based on the specific content of each page. Avoid generic or vague page titles such as ‘Untitled Document’ or ‘Page 1’. Be crisp and precise and avoid using long phrases and difficult words in the page titles. If your page has a very long title, it might get banned from some search engines, so be pithy.

Monday, August 06, 2007

Adsense: The 5-Step Plan to Success(Step 3.2) by Online Internet Business

Step 3:Researching Keywords

1.Keyword Density

You'll need the right keywords to get the right ads.But you'll also need the right amount of keywords.

There is no exact rule for on how many keywords you should have on a page to get the ads you want.The right thing to do is make an experiment.

The good keyword density is below 10%.Make sure your keyword density is under that percentage.Here the tool to check your keyword density.

2.Keyword Quality Research

The next thing is to know how much the advertisers willing to bid for the chosen keyword.You can get the info at Overture Bids Tool.Overture is one of the PPC search engine.
Click the URL and insert your keyword to see how much the advertisers are willing to bid for it.Choose the keyword that have about $1.50 to $4.50 bid.The higher the bid,the higher Google will pay for each click.

You can also use this tool. This is one of the tools for Adwords users.

Use this tool to see what ads will be shown on your site for the choosen keywords.

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