Customized SEO - Is it Worth Spending More?

If you presently are considering different steps that you can take to improve the flow of traffic to your website you may be considering the pros and cons of customized SEO. You may be wondering whether or not customized SEO is worth the extra cost. Through this article, you will be presented with some of the major pros and cons associated with customized SEO so that you will be able to determine whether or not it is worth the expense.

The reality is that for search engine optimization to be most effective, it really does need to be tailored to the specific needs, goals and requirements of your website venue. While it is true that more generalized and non-specific SEO efforts can increase (at least to some moderate degree) traffic to your website, generalized SEO efforts simply will never be as effective as customized SEO. Therefore, when all is said and done, while customized SEO may cost more at the outset, the bottom line is that customized SEO will save you money over time and actually will increase your website traffic. It goes without saying that in the vast majority of instances, increased traffic translates into higher revenues and profits.

Finally, with customized SEO you can be better assured that you will not run afoul of the rules and regulations set by search engine operators dealing with appropriate SEO efforts. Violating these rules can have very serious consequences, including being banned from search engines forever.

The Checklist Of SEO Commandments by Online Internet Business

It?s a known fact that 80% of the traffic you will be able to generate for your website would come from the search engines. People log on to the internet hoping to find some information on a matter they are interested with. They know what they?re looking for. But often, they don?t know where to go.

So what do they do?

They consult with the search engines. After all, who doesn?t know about Google, Yahoo or MSN? With the phrase they have in mind, they type the same and press the search button, to be led to millions of web pages that cater to the same search phrase.

Yes. Millions.

And where does the user usually go to? Naturally, to the first websites he?ll find? those which are on top of the list in these search engine results.

Your goal as a webmaster would be to place your website as high as it can in the search engine ladder. Doing so is no small feat, that is certain. But it is doable, and this is what search engine optimization, or SEO, is all about. SEO is a collection of techniques? or commandments, if you will? that webmasters should follow to the letter so that their websites would be able to experience the success they have dreamed for it.

What are these techniques? What are these commandments?

Here is a basic rundown of what are needed to be done.

* Keywords, keywords, keywords! Essential in your SEO campaign is the choice of the right keywords to use. THIS CANNOT BE COMPROMISED. It?s either you have the right keywords that would lead to untold riches, or the wrong ones that would only garner for your website some digital dust. Keyword research should be the first step in every SEO campaign. Simply go to www.nichebot.com , or my personal favorite, www.digitalpoint.com/tools/suggestion , type in the keywords you have in mind, and check out how many times they have been searched for. The higher their number of searches, the more profitable these keywords are said to be.

* Keyword positioning. You?d want to include your chosen keywords in your web pages as much as possible. Content would be the number one place where they should be located. Try to strike at least a 2% keyword density level for every page, that is, at least 2 mentions of the keywords for every 100 words of text. Also, include your keywords in your web pages? META tags whenever possible. If you?re using images, try to include ALT tags that contain your keywords. Your page titles should also have the keywords in them.

* Anchor links. It has been proven that hyperlinking your website to anchor words similar to your chosen keywords would provide a boost for your page rank. You could do this on your own web pages to link them together, or in other web pages where you will be able to submit content that would promote your link.

* Off page SEO is all about building your link popularity. Your link popularity refers to the number of links pointing to your website. This can be accomplished by joining link exchange programs, submitting articles with resource boxes to article directories, actively posting at forums and a slew of other novel tactics you could employ.

* Perpetual adjustments. SEO doesn?t stop when your website would go live. The search engine positioning game is a fierce war. It?s a constant battle for the prime spot. You will only be able to reach this spot if you?d always study and test your website?s performance and make the corresponding adjustments.

Your SEO efforts will eventually pay off. SEO has long been the secret of highly successful webmasters, and now that the strategies are slowly leaking to the public, today is the best time to embark on a crusade that would ensure high traffic for your web pages and great business for your online enterprise.

Building Search Engine Trust - by Online Internet Business

We’re all chasing that elusive search engine traffic. Quality links to your site, increase it’s ranking in the search engines which, in turn, brings an increase in traffic.

Quality links are so valuable that many people are happy to pay for one-way links to their site. Just one submission alone can set you back around $50.

So, what do you do if you haven’t got that kind of money? Is there a way of getting quality links from high page ranks sites to your website?

There’s two ways of getting really good one way links to your site – and if you’ve done the groundwork to write one article, it’s probably not too hard to write another couple of articles along the same theme. That way you’ll end up with two or three articles that you can use to create links back to your site.

Choose Your Article Directory Carefully

I’ve found that it pays to do some research before submitting articles – and to find article directories that have a close fit with your website.

For example, if your site is about cancer, it’s not going to help much submitting it under a general “health” category. You’ll do far better finding sites which have a high PR page for their Cancer articles and submitting just one article to each of those.

Digging For Related Sites

It may take a little time, but it will be well worth the research. Spend an hour or two finding related sites that are actively asking for article submissions.

Simply by typing “submit article NICHE” where niche is your area of interest you’ll come across a number of sites who are seeking articles related to your niche. Don’t just view the first few sites, but scroll through the first three or four pages of results. Visit the sites and make a note of their web address and the kind of content that they’re looking for.

Now you’re in a position to submit articles to them – or to commission articles for them – and hence gain highly related one way links back to your site.

The Way Forward

Admittedly, this approach takes rather more time. However, once you’ve done the research you’ll have a list of sites ready to accept your highly related articles.

Submitting unique articles to each site is well worth it, as they’ll be found and indexed by the search engines and you’ll have one more valuable link back to your site.

Keep writing and adding articles – whether it’s once a month, once a week or once a day – you’ll gradually build up valuable links back to your site.

When you get increasing numbers of emails from webmasters anxious to exchange links with you, why not exchange articles instead and benefit from fresh content and links.

You’ll gradually see an increase in traffic to your site as a result over the next few months. Remember, the links from those sites are going to keep bringing you quality traffic for years, so it’s a valuable investment of your time and effort.

7 Ways to Optimize Your Site for the Search Engines by Online Internet Business

Would you love to know the secrets of search engine optimisation? Here?s a seven step guide to improving your ranking in the search engines.

Make sure you do research on your keywords using Overture and Wordtracker. Once you have your list of keywords, then you are ready to optimise your website. I say keywords as, with increasing competition on the internet, you are more likely to have success with keyword phrases or a group of keywords, than with just one keyword.

There are just seven easy steps:-

1. Name your site appropriately ? if your site is about dog food, then include the words ?dog food? in the site title

2. Ensure that your keywords are included in the page name

3. Add a Header tag using H1 tags

4. Use your keyword in the first line & last line of your content

5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keyword

6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.

7. Sprinkle your keyword a couple more times throughout your text, try and have at least 250 words on the page

If you include most of these on each of your pages, you?ll find that you should move up in the search engine rankings over time.

All of these methods are what is called ?on page? optimisation. You can also optimise off page by building links to your web pages, using one of the many link swapping sites available. Another great way of creating links to your site, is by writing and submitting articles to sites such as Ezine Articles.com ensuring that a link to your own site is entered in the Resource Box.

You may not see immediate results from your efforts, but with patience you will find that you see more visitors coming to your site as your rankings in the search engines improve.